Paid Search Manager–
About the post–
POST Recruitment are recruiting for a Paid Search manager to join our client, a fast-growing online retailer of quality trade supplies and tools. Following a record year of sales, launching a new website and expanding across Amazon globally, we're seeking an experienced and analytically minded Paid Search Manager to help drive forward the ecommerce business and play a fundamental role in the future growth of the organisation.
Based in the heart of Manchester, in the thriving Spinningfields district, this is an exciting opportunity to work cross-functionally with a small, innovative start-up team.
This opportunity gives you the chance to help forge the next stage of growth for the organisation and continue to drive the well-established Amazon and website channels.
Reporting to the Ecommerce Director, and working closely with the full senior team, you will be managing a rapidly growing advertising spend across Amazon, Google and Bing, ensuring that the paid media strategy is implemented, maintained and grown profitably.
A major element of the role is ensuring that the Amazon ad spend is being spent effectively, drilling down on the profitability of the campaigns to make sure that we are not sacrificing margin, while at the same time not hindering our reach.
- Responsible for developing Paid Search strategy on Amazon across 6 countries (Sponsored Products, Sponsored Brands and Sponsored Display)
- Ownership of Google & Bing Paid Search strategy, profitably developing the accounts
- Manage and optimise the product data feed supporting Google Shopping, Bing Shopping & Awin
- Monitoring and forecasting account budgets and monthly spending to deliver excellent ROI
- Maintain and analyse keyword bids, budget caps, impression share and quality score
- Proactive in seeking out new opportunities for growth through PPC
- Work closely with the Merchandising team to ensure advertising spend across Amazon generates profitable sales
- Regularly review for negative terms in Amazon, Google and Bing.
- Create and maintain weekly reports on paid search campaigns to evaluate and gain insight
- Utilise Google Analytics and other analytics tools
What we need from you–
- 3 years’ experience in a similar role
- Amazon ad experience is preferred but not essential
- You’ll have a passion for ecommerce and digital marketing and keep yourself up to date with the latest industry developments
- Have a proven track record of growing sales online
- You’ll be adaptable and flexible, a creative and innovative thinker and 'out of the box’ problem solver
- Highly analytical with strong attention to detail
- Self-motivated, able to prioritise workloads efficiently
- Able to deliver projects to tight deadlines
- Strong commercial awareness
- Good knowledge of Excel
What you’ll get–
- Competitive salary with annual salary reviews and performance bonus
- Genuine potential for career progression in a rapidly growing organisation
- Training opportunities with clear development objectives and support
- Fun and exciting social and team building events