- Digital - PR & Marketing
22 January 2019 X

Digital Marketing Manager–

Salary £29,000 - £35,000
Location Halifax
Type Permanent
Sector Digital Marketing Retail

About the post–

POST- recruitment are exclusively working with an award winning Ecommerce specialist near Halifax, to source their first inhouse marketing specialist.
The role is ideally suited to commercialy minded digital executive with a broad remit, or a proven digital manager looking to take more ownership of the proposition.

You’ll primarily be responsible for acquiring new customers across our key marketing channels. We’re looking for an entrepreneurial individual with the capacity to shape our digital marketing strategy with industry best practice and analysis of current campaign performance, whilst identifying opportunities for growth moving forward.

What we need from you–

  • Good knowledge of PPC - setting up campaigns, managing paid search accounts, optimizing performance, reporting on adwords performance, tracking activity impact, driving traffic and increasing sales
  • Knowledge of the broader paid media space especially the paid social channels of Facebook & Instagram.
  • Good knowledge of SEO - helping us to gain favourable results through natural search
  • Excellent knowledge of the latest email marketing techniques and tools with evidence of previous experience developing, email marketing campaigns, customer retention communications and targeted campaigns based on applied segmentation.
  • Understanding the role of content in the digital marketing mix. Demonstration of ability to build content calendars and deploy content accordingly.
  • An in-depth knowledge of google analytics
  • An obsession with data and how to utilise this insight and act on it
  • Website management experience. Comfort with CRM systems and knowledge of both conversion optimisation tools. Understanding what makes a good user experience and acting on insight to improve this for our website.
  • Good social media experience. Can demonstrate experience of platform management and use of social media tooling, recognizes the role of social media platforms in the sales process across paid, earned and owned channels.
  • Knowledge of demand generation funnels and a willingness to work towards lead generation targets
  • Experience of marketing automation tools, CRM and e-commerce platforms, specifically Shopify

What you’ll get–

  • £29,000 - £35,000
  • Free Parking
  • Great Office atmosphere

If you are interested in this role, please apply ASAP. This vacancy is being advertised by Post Recruitment Ltd. The services advertised by Post Recruitment Ltd are those of an Employment Agency, visit our website www.postrecruitment.com for more details.